Project Description
BRAND
STORY
The story began more than 130 years ago, when Jules Destrooper opened a bakery in Lo, Flanders.
He knew only authentic, natural ingredients make a difference for the taste bud. Therefore, Jules used fresh farm eggs, sun-ripened Valencian almonds and superior Belgium chocolate, and most importantly : REAL, PURE BUTTER.
In the New Millennium, Jules Destrooper became an official supplier to the Belgian Court, an exclusive honour for suppliers with an impeccable reputation.
Even today, Jules Destrooper continue to strive for genuine, natural ingredients to deliver the best of quality of biscuits by the secret family recipes developed by Jules Destrooper hundred years ago.
Jules Destrooper
Only the best ingredients are chosen. The biscuits uses real butter from cattle grazed in the wild during calm and hazy summer days.
More than 130 years later, Jules Destrooper still believe in using the best ingredients only.
No artificial stuff. No compromise.
The butter waffle was found in 1969 when new technologies was introduced, so the biscuit’s freshness couls last longer. The waffle uses real butter from cattle grazed in the wild during calm and hazy summer days.
The Butter Crisp or “Lukke” is a West-Flemish natural butter waffle, traditionally baked in New Year’s celebration which brings good luck to family and friends. Jules decided to bake them in waffle irons with diagonal diamonds, becoming one of Jules’s iconic biscuit.
The Almond Thins are made in 1886 from the most authentic and original ingredients with REAL, PURE BUTTER, no preservatives, and no GMO. No artificial stuff. No Compromise.